Netflix, HelloFresh and BMW’s heated seats
Everyone has SO many subscriptions these days.
Whether it’s Netflix, Spotify, Disney Plus, HelloFresh, Beer52 or anything else – there’s a monthly subscription package for pretty much anything.
And now you can add BMW’s heated seats to the list.
Yep, as of now, you can subscribe to a heated seat package with BMW, and they’ll activate it so you can enjoy a comfortable drive in the winter months.
At £15 per month, it doesn’t break the bank – but it’s not something I EVER thought I’d have to subscribe to.
My first thought when I read the story was what if you could subscribe in November, keep it until the spring, and then cancel again?
But if you had the same thought as me and wondered if you could save a few quid during the summer, I’ve got some bad news – the minimum subscription term is 12 months.
The good news is that if you don’t fancy adding yet another subscription to the list along with flowers, razors and anything else you can think of, then you can pay for it the old-fashioned way – up-front.
It’s a brave new world for technology in vehicles and the commercial aspect of this represents a first for the industry.
But could we be seeing more technology that’s only activated via subscription in vehicles in the future?
What do you think? Would you subscribe to heated seats?! Let us know in the comments below…